Brewed for Belly Laughs
In short
Product packaging design for a bold, laughter-driven craft brewery.
Title
Belly Laugh Brews
Services
Branding
Illustration
Packaging
Completed
February 2, 2026
Product packaging design for a bold, laughter-driven craft brewery.
Belly Laugh Brews
Branding
Illustration
Packaging
February 2, 2026
Belly Laugh Brews is a bold beer brand built around one simple idea: the lightheartedness of life and the power of laughter. At its core, the brand encourages people not only to share brews but also to share laughs; a universal connection everyone can use a little more of.
This spirit carries through every touchpoint, from the bright, high-energy colour palette of blues, violets, oranges, and neon yellow to the playful naming of each beer. Familiar styles are reimagined through humour-driven names like Punchline Pilsner, Dad Joke Lager, and Giggle Fit, turning each product into an approachable, memorable moment rather than just another can on the shelf.
To fully embody the essence of laughter, a laughing Kookaburra was introduced as the brand’s mascot. Known for its unmistakable, infectious laugh, the Kookaburra became a natural symbol of the brand’s personality. Illustrated directly onto the cans and backgrounds, the character helps bring the brand to life, reinforcing Belly Laugh Brews’ message that beer is best enjoyed together, with humour, connection, and a good belly laugh.
